One of the most influential food websites in Sweden is Tasteline, with close to 200,000 unique visitors per week. These numbers are, of course, great for advertisers; however, influencing hundreds of thousands readers and foodies is an enormous responsibility.
This week, Tasteline has chosen Tex-Mex as special theme. Most foodies I know love Tex-Mex! The combination of flavors and textures is incredible! And Tex-Mex gastronomy is a wonderful subject that can inspire lots of foodies out there.
But, as so often happens, Tex-Mex becomes synonymous with Mexican. And the wonderful complex seasonings are reduced to "taco seasoning" mixes. On the front page of the Tex-Mex theme recipes, some recipes stand out as being completely out of place, such as the Mojito recipe. Most everyone knows that Mojitos are Cuban! And delicious! And absolutely not Tex-Mex!
At the top of the page, there is a link to "More Tex-Mex. Taco School, Sauces, Garnishes, and Drinks" (my translation). Since I am curious and I really love to be inspired by new culinary creations, I clicked on the link. And, to my horror was informed that Mexican (not Tex-Mex as I was led to believe) Food is good for parties, even though the title still mentioned Tex-Mex.
A website like Tasteline has a lot of resources and a very competent staff. Why then can't they spend a little bit of time researching the background and history of, for example, Tex-Mex recipes? It is so easy to find good reliable information on Wikipedia, and it takes just a few seconds!
It is sad that Tasteline contributes to the misinformation of foodies and the continuing erroneous idea that Tex-Mex and Mexican food are the same. Tex-Mex has its own history and is a part of the cuisines of the United States, not of Mexico. So, if you want real Tex-Mex inspiration search the web! Or visit the Food TimeLine here.
Sunday, January 11, 2009
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